Jason Snell of Macworld on why Apple excels at product design:
Apple excels at creating products that the general public likes because the company is driven by design, not by engineering. Most tech products — heck, most products in general — aren’t as good as they can be because they’re put together by the people with the technical knowledge required to build them. And so the technical aspects of the product get pushed to the forefront.
Apple’s the kind of company that makes decisions based on people, on users, and then challenges its engineers to find ways to fulfill those needs.