So it would seem Apple is helping to win the battle for an open web based on HTML5.
Mefeedia, a video search engine, is reporting that “54% of web video is now available for playback in HTML5 (H.264 mostly)”. Up from 10% in January.
Meanwhile Adobe has bitten the bullet and is building HTML5 export capability into Flash Pro, their Flash authoring tool. And not a moment too soon.
Nack makes a pertinent point about Adobe’s motives:
Flash is great for a lot of things … It’s not the only game in town, however, and Adobe makes its money selling tools, not giving away players.
Indeed indeed. And what they’ll be pissed about is that anyone can build HTML5 authoring tools, which means they’re not the only game in town either. With Flash, Adobe is the only game in town and they were well on the way to completely controlling rich content on the web. Control this and Flash Pro would have become a money tree for Adobe, degrading the web in the process.
What does Apple have to gain from an open web and the demise of Flash? The same thing as everybody else, a level playing field.