Last Straw

Jason Snell of Mac­world on why Apple excels at product design:

Apple excels at cre­at­ing products that the gen­eral pub­lic likes because the com­pany is driven by design, not by engin­eer­ing. Most tech products — heck, most products in gen­eral — aren’t as good as they can be because they’re put together by the people with the tech­nical know­ledge required to build them. And so the tech­nical aspects of the product get pushed to the forefront.

Apple’s the kind of com­pany that makes decisions based on people, on users, and then chal­lenges its engin­eers to find ways to ful­fill those needs.